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In Conversation: Coco Flip

We’ve long been admirers of Melbourne-based furniture and lighting design studio, Coco Flip.

Established in 2010 by Kate Stokes and Haslett Grounds, their ethos centres around creating products with personality, designed to last a lifetime.

Play is a crucial part of their process – so we were thrilled to see their Sequence collection realised in a new colour for our Melbourne Design Week exhibition Transcendence.

The vivid blue finish of The Deeper The Blue Sequence pieces is a delightful take on Coco Flip’s already highly refined collection. In Kate’s words, it’s ‘a colour that attracts the brave’. Intrigued? Read on for more.

The Deeper The Blue Sequence Collection - realised for Melbourne Design Week - is a delightful take on Coco Flip's already highly refined collection of tables.

Working on this colour with you was incredibly fun; it required a flexible mind to take another look at a piece that was already so refined and ‘finished’. What questions did you ask yourself in order to come up with something new?

When it comes to colour there are endless opportunities, but these are usually quashed by pragmatic constraints such as availability of powder-coats and costs. This exhibition gave us a chance to create a brand new colour solely for our Sequence collection, and it was a tricky choice!

We set out to create something truly distinctive and memorable – a colour that would attract the brave. We’re so happy with the result and particularly love the way the colour changes throughout the day in different light. 

We set out to create something truly distinctive and memorable – a colour that would attract the brave.”
— Coco Flip

Identifying and matching colour is such an incredible talent; one that you guys seem to have in the bag when it comes to applying it to your work. What types of environments do you see The Deeper the Blue Sequence tables thriving in? 

We like to think that all of our products work in a huge range of interior styles – anything goes. Sequence is no different – it enhances a space and adds character in bucket loads. The Sequence table can work well with vintage furniture and contemporary pieces alike – there are no rules – your interior environment should be a reflection of you and what you love!

Kate of Coco Flip says they set out to create something 'truly distinctive and memorable – a colour that would attract the brave'.

The Sequence Round Table is ideal for creating a sense of warmth and connection in a living room, as circular tables encourage people to gather and even sit on the floor playing a board game. It can be paired with the Sequence 01 or 02 and layered at different heights too. 

I encourage people to try to use their home as a place for self expression, rather than conforming to the latest trends.”
— Kate Stokes of Coco Flip
The Sequence collection is available in a range of sizes, heights and finishes. Pictured: The Deeper The Blue Sequence 02 Table.
The Curved Bench is a wonderful example of where playfulness finds its way into Coco Flip's designs in a refined way. Pictured: The Deeper The Blue Sequence Curved Bench.

If you could pair the Sequence table with one coffee table book, what would it be and what types of conversations do you think it could spark?

I think I’d select the magazine ‘Apartamento’ as they feature such interesting people and show their environments in their natural, honest state. It’s far more exciting to see people’s personality come through in their living spaces and to see how they really live!

I encourage people to embrace this and try to use their home as a place for self expression, rather than conforming to the latest trends. Now more than ever, our homes play such an important role in our moods, and can bring so much joy. 

Coco Flip believe the Sequence Round Table is ideal for creating a sense of warmth and connection in a living room.
The vivid blue finish completes the Sequence collection, which also includes grey, red, paperbark and pale eucalypt finishes.

Photography by Kristoffer Paulsen.

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