Steelotto is a Melbourne based brand, curating a unique collection of design objects. Under the creative direction of EFFOE Design Office, Steelotto attempts to bridge the gap between industry and artist. Steelotto strives to diversify Australian design by offering unique aesthetics that embrace radical design movements. Using steel as its defining material, Steelotto takes advantage of the quality of Australian steel and the value of local manufacturing.
The name ‘Steelotto’ is derived from two words, ‘Steel’ and ‘Otto’ (Eight). Historically the number eight represents a ‘new beginning’ or ‘new order’.