“Jewellery is more than adornment. Worn every day, Newend pieces are mantras forged in metal to keep you anchored.
Newend design was inspired by the ancient symbol of the Ouroboros; a serpent coiled back on itself – consuming its own tail.
The Ouroboros represents different ideas across Eastern and Western culture. For Newend, it stands for adapting to change and going with the flow. The cyclical symbol represents respect for the good and the bad as equally important halves of one whole, and as such, Newend jewellery is a subtle call to remain mindful.
The pieces are durable enough to withstand daily wear and delicate enough to leave a light touch. Thoughtfully designed and sturdily constructed, they are reminders built to stand out and to last.”